We Built CSS Industry on
One Belief
More than memories. More than logistics. Events should build momentum, fund missions, and move your brand forward.
Events Can Do More.
Chanell S. Sands
Lead Event Strategist


That early experience grew into a lifelong career in events. Chanell has worked across industries on community events, fundraisers, galas, corporate experiences, and more. Chanell holds a Bachelor’s degree in Liberal Studies with a concentration in Business and a Master’s degree in Organizational Leadership. She combines decades of hands-on experience with business and leadership expertise to help clients turn events into strategic opportunities for visibility, revenue, connection, and growth.
Chanell S. Sands is an event strategist and founder of CSS Industry, where she helps event hosts, nonprofits, businesses, and creatives generate revenue and gain visibility through strategic events.
Originally from South Florida, Chanell has been building her experience in events since the age of six. Through her school’s performing arts program, she worked both onstage and behind the scenes while studying art, developing an early understanding of creativity, production, and what it takes to bring an experience to life.
A selection of events and experiences Chanell has worked on includes:
Experience across organizations, businesses, and community institutions
Bethune-Cookman University
Institutional Advancement - Alumni AffairsCouncil on Aging of Volusia County
Development DepartmentICI Homes
Customer Experience & Company Excellence DepartmentVolusia County Government
Economic Development Division
2018 "Advice From the Pros" Careers in Sports, Music & Entertainment Series
2019 Bethune-Cookman University UNCF Breakfast Fundraiser and Auction
2019 Bethune-Cookman University Alumni Reception
2019 Bethune-Cookman University 40 Under 40 Award Ceremony
2019 Florida Blue Florida Classic
2020 Bethune Cookman Giving Tuesday Campaign
2023 18th Annual Glenn and Connie Ritchey Community Service Award
2023 Council On Aging "Giving Hope to Seniors" Giving Tuesday Campaign
2024 Council On Aging "Dancing Through the Decades" Charity Gala
2024 Mosaic Pink Out Breast Cancer Awareness
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Not Just Memories — Momentum.
Most events are planned backward. Someone picks a date, books a venue, and hopes people show up. The strategy comes last — if it comes at all. We started CSS Industry to flip that script.
Strategy comes first. Before the venue, before the guest list, before the marketing — we build the revenue model. Who are your sponsors? What's the campaign? How does this event make money? Then we design everything else around those answers.
We are an event strategy and campaign development company serving nonprofits, business owners, creatives, and marketing teams. Our team brings a unique combination of event expertise, sponsorship strategy, and campaign creation to every client we work with.
At CSS Industry, we go beyond logistics. We see what your event could actually be — and we build the strategy to get it there. Whether you're planning your first event or your fiftieth, we bring the experience, the tools, and the vision to make it count.
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$250k
100%
Revenue Raised for a Single Event
Fully Funded Events After Strategy
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